Brand To Watch: Asceno

BY Anum Bashir

Isn't it great when sleepwear can double as clothes you can actually go out and party in, and then proceed to hitting the hay at the end of the night without the worry of having to lift a finger? Such is the case with Asceno - a London based contemporary label that's been putting forth their take on sleepwear & swimwear since 2013. The brand takes inspiration from the laid-back tomboy spirit of the early 90s adding impeccable tailoring to make its pieces sophisticated and timeless.

"Asceno, at its core, is a brand ushered by both an insatiable desire to travel the world and the absolute necessity to look effortlessly cool while doing so. This sleek brand is best known for its bold stripes, vibrant prints, and unexpected use of color.  Fluid sand-washed silk pajamas and premium swimwear are all perfectly proportioned for luxuriated globetrotting.

Founded in 2013, Asceno was almost fated for partners and best friends Poppy Sexton-Wainwright and Lauren Leask.  The duo share a fierce entrepreneurial spirit, love of travel, and distinctively relaxed and tomboyish style.  Today, Lauren and Poppy have a shared spirit and shared drive.  They strove to create a brand that embodied effortless chic style and have successfully achieved just that. 

Asceno is confidently and boldly worn traveling the globe and can be seen on everyone from Kate Hudson to Rita Ora to Lucy Williams and Cate Blanchett further eroding the line between lounge and ready-to-wear in the most sophisticated of ways.

The label's take on sleepwear & swimwear have made it a fashion editor favorite and a regular fixture in top global publications including Vanity Fair, Harpers Bazaar and Vogue.

Asceno's luxury swim, beachwear, silk sleepwear and silk loungewear collections can be found in over 75 exclusive department stores worldwide such as Selfridges,, Moda Operandi, Saks Fifth Avenue, Neiman Marcus, Le Bon Marche, KaDeWe and concept stores such as Shop at Bluebird."


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